bra-styles-by-ageYep, I hear you! You’re finding yourself wearing your sports bra even when you’re not working out. Or, your daughter never puts on a regular bra and that surprises you. Millenials especially are wearing sports bras every day.

What’s the appeal of a sport bra? They are easy to size, comfortable, durable and supportive. But what’s not to like about them?  Enter the uniboob – you know, when you look like you only have one long and wide boob? Not so attractive!

“Comfort is a dominant theme throughout the fashion world, and today’s bra consumer, especially Millennials, is seeking both physical and personal comfort,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc.

no-uniboob-black-demietteTo avoid the uniboob but still have all the comfort of a sport bra, I recommend the Ruby Ribbon demiette. It provides all the same benefits of a sport bra, but molded cups for a natural looking bustline. It’s the best of both worlds.

We offer them in a gorgeous range of patterns and colors (even cheetah!) and they will someone up to a size up to a 44 bra band size and will fit even the largest cup sizes. That’s another benefit of our demiette; they are sized by bra size (not small, medium, large) in order to ensure a broad range of sizes.

#bracomfort #byebyebra #rubyribbon #stylewithchar #ihatemybra